Layne Norton Interview

Well, today is super special to kick off an interview series on the blog! I thought there could be no one better than Layne! I think you'll love to hear from him as much as I did. I also just wanted to formally tell him thank you again for taking the time out of his day to answer a few questions for me. 


Hi Layne! I think we all know who you are, but if you could just give us a quick intro of who you are, what you are currently competing in, and the credentials that you hold?

ell I guess the best way to describe myself is a meathead science geek.  I love to train heavy and I also love to understand why and how the body gets stronger, more muscle, and changes body composition in response to training and nutrition.  I have a BS in Biochemistry, a PhD in Nutritional Sciences, I’m a Natural Pro Bodybuilder, and a Drug Free Pro Powerlifter.  I also own BioLayne LLC a consulting company that I offer training and nutrition consultations as well as seminars and camps across the globe.

How did you originally get started in bodybuilding and the fitness industry? 

I was picked on a lot as a kid and didn’t get much attention from girls so I figured that if I started lifting weights I might be able to fix that.

You are well known for your flexible dieting approach. It gets a really bad reputation for people just eating junk. Can you explain what you feel that means for the average person looking for weight loss or just one piece of advice for someone starting out? 

It’s all about sustainability.  We don’t have a weight loss problem.  People can lose weight just fine.  In fact, research shows that obese people at some point in their life will lose a significant portion of their bodyweight.  So what’s the problem?  They do not keep it off, in fact they end up regaining all the weight and in approximately half of those cases they actually put on more than they had originally.  Why? Because they follow diets that aren’t sustainable.  The research shows that the number one thing for success in maintaining weight loss is that people make it a lifestyle.  Thus if someone loses weight by eliminating carbs from their diet, they aren’t going to maintain that unless they never have carbs again.  Good luck with that.  Or someone decides to do paleo… so you’ll never eat bread again? Good luck.  So I focus on trying to make fat loss sustainable by TEACHING people how to use skills that they can use for the rest of their life to effectively self monitor.

I remember when your wife first started her reverse diet and all of her videos. Was she technically the first client that you ever had to try this new approach? 

No I had other people try it, I guess I just had not called it a reverse diet.  But in the offseason I was always trying to add more calories if I could to people’s diet as it just made logical sense that if they could maintain their bodyweight on higher calories, it will be easier for them to drop bodyfat when they start a fat loss phase.

For funsies, what are your current macros? I know others want to know what to eat to sustain your physique. 

Right now I’m consuming 225g protein, 420g carbs, and 95g fat on training days and 225g protein, 280g carbs, and 95g fat on my offdays.  Right now maintaining just above 205 lbs and pretty lean at that intake. 

I know that we all set goals for ourselves, so I’m sure everyone would love to hear what your personal goals are in powerlifting and/or bodybuilding and in the industry professionally?

My goal is to continue to push for evidence based recommendations in nutrition and training programs and to hold people accountable when they give bad advice.  It’s gotten ridiculous.  Just yesterday I saw an Instagram account with 1.4 million followers that was promoting chin exercises to help lose chin fat… I’m not making this up.  This garbage needs to stop.  {{I'm just gonna give an amen on that one}}

For me personally I try not to look too far ahead but I’m doing IPF Worlds in Finland for powerlifting in summer and I’d love to medal representing the US, I think that would be amazing. 

Lastly, do you have any motivational tips or quotes to share?

Probably my favorite quote is by Admiral William McRaven at a commencement speech where he was talking about the hardest part of Navy Seal Training.  He said “You will fail.  You will likely fail often.  It will be painful.  It will be discouraging.  At times, it will test you to your very core.”

It’s so true from the perspective that whenever you have a goal you are going to have setbacks and failures.  The one constant with people who are successful is that they never quit.  No matter the obstacle, no matter the enemy, no matter the odds, they keep going no matter what.  And that is the most important determinant of success. 

Find Layne on all social media outlets as he shares tons that has been life changing for many people.





With love,


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